Samaritanrs Purse is a Christian - Free Essay Example

Sample details Pages: 1 Words: 423 Downloads: 1 Date added: 2019/05/23 Category Society Essay Level High school Tags: Community Service Essay Did you like this example? Samaritanrs Purse is a Christian based international relief organization that uses an evangelical platform to provide relief to people in need. Offering medical care, food, physical labor or logistical support, the faith-based organization provides humanitarian aid to afflicted regions around the globe. One of the many ongoing ministries of Samaritans Purse is Operation Christmas Child. Operation Christmas Child was created in 1990 by Dave Cooke and his wife Gill for children in Romania. The story goes, in October of 1990 Cooke was having a meal with a good friend John Roberts when the news broke of deuterating orphanages and the images of the children were appearing on television. Dave suggested they take a truck to Romania with aid for the orphans there. [1] He and his brother Paul rounded up some friends there to help. Operation Christmas Child hit the headlines and snowballed in a matter of months. [2] In December 1990, a convoy of 9 trucks departed Wexham heading for Romania with almost $700,000 of aid. Don’t waste time! Our writers will create an original "Samaritanrs Purse is a Christian" essay for you Create order From 1990 to 1995 Operation Christmas Child grew exponentially, delivering shoeboxes to Belarus, Bosnia and Romania. In 1995 negotiations started with the American International charity Samaritans Purse who had the means of taking Operation Christmas Child global [3] and the charities were merged. As of April 2015, over 124 million boxes have been delivered globally. Operation Christmas Child is the worlds largest Christmas project of its kind, directed to children between the ages 2-14, it uses gift-filled shoeboxes, to demonstrate Gods love in a tangible way to children in need around the world. Every year in November, thousands of churches, schools, groups and individual donors prepare and collect shoeboxes filled with toys, school supplies, personal items, and other small gifts. A booklet of bible stories is often distributed alongside the shoebox gifts which are given to children based on need alone, regardless of their faith. These boxes are then distributed overseas by volunteers. [4] Participants can follow their box online to discover where in the world their gift is delivered from the website samaritanspurse.org/occ. The internet is full of positive and negative forums and comments on Sarmatians Purse and its ministry Operation Christmas Child. The bottom line is, no matter where we go or what we do, this program offers more than help, it offers hope to suffering people in a broken world. If offering small gifts as a token to present Christianity and its teachings, through stories about Jesus Christ, in places where religion may take on a skewed form and it changes just one childrs outlook on life of well-being than then it is mission accomplished.

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An Autobiography of What He Went Through as a Slave in The...

The Narrative Perspective of Frederick Douglass The Narrative of the Life of Frederick Douglass is an autobiography written by Frederick Douglass himself. No one knows the hardships and difficult times that Frederick Douglass went through as a slave, better than himself. That is why Frederick Douglass is considered to be, in my opinion, is the most reliable author when it comes to telling the story of his life as a slave. Frederick Douglass was born in Talbot County, Maryland around the year 1817 or 1818. Soon after Douglass was born, he was separated from his mother and was sent to Baltimore to work as a servant. Since he was separated from his mother at such a young age, Douglass did not develop a bond with her. After her death, he†¦show more content†¦Frederick Douglass appears to be rather smart and well minded compared to the other slaves. He was briefly taught how to read and write by Sophia Auld. Once Sophia’s husband, Douglass’ master, found out she was teaching him how to read and write, he immediately ordered her to stop teaching. Douglass stated, â€Å"The very decided manner with which he spoke, and strove to impress his wife with the evil consequences of giving me instruction, served to convince me that he was deeply sensible of the truths he was uttering†. â€Å"What he most dreaded, that I most desired. What he most loved, that I most hated. That which to him was a great evil, to be carefully shunned, was to me a great good, to be diligently sought; and the argument which he so warmly urged, against my learning to read, only served to inspire me with a desire and determination to learn† (Douglass). That quote by Frederick Douglass is very powerful, and goes to show how strong his motivation was to better his life. Soon after that, Douglass was able to teach himself a bit more on how to read and write. He was a smart man, and he was very knowledgeable. After seeing the gruesome shooting of Demby by Mr. Gore, Douglass was able to reenact the scene, explaining all of the little details he witnessed. In a way, he used this to his advantage. He used the gruesome stories of the terrible things that happen to other slaves, to provide a valid argument about how evil andShow MoreRelatedNarrative Of The Life Of Frederick Douglas, An American Slave1280 Words   |  6 Pageswould even venture as far as saying that America never owned ANY slaves. However, historical evidence proves them wrong. Frederick Douglas was a slave during the 1800’s who ultimately escaped and became an Abolitionist and activist for equality for all people, no matter their race or gender. In his autobiography, Narrative of the life of Frederick Douglas, an American Slave, Douglas describes his life as a slave and the horrific acts he endured. America, a Concise History, by James Henretta, devotesRead MoreBeloved by Toni Morrison1455 Words   |  6 Pagessuffered horrifically. 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Stowe’s Uncle Tom, a fictional character, attracts his audience through his profound Christian faithRead MoreFrederick Douglas : A Man And Slave Woman1159 Words   |  5 PagesFrederick Douglas: Frederick Augustus Washington Bailey was born in February 1818 on the eastern shore of Maryland whose parent were a white man and slave woman by the name of Harriet Bailey. He was name after his mother, Harriet Bailey, but he only saw her a couple of times. At the age eight or nine he was sent to live with family of his slave owner’s in Baltimore, Maryland. By the age of fifteen, Frederick was literate. Around this same time, he went back to his owner to work as a field hand.Read MoreFrederick Douglass And The Abolitionist Movement1337 Words   |  6 PagesFrederick Douglass’s Contributions to the Abolitionist Movement Throughout the nineteenth century there was a movement that swept the upper south. This movement was the abolitionist movement which made an effort to emancipate all slaves and stop racial segregation along with discrimination. This movement led to many renowned historical figures contributing through speeches and writings with the goal of seeking an end to slavery. One of these individuals was Frederick Douglass who escaped slaveryRead MoreFrederick Douglass Essay766 Words   |  4 PagesSuch innovators include Frederick Douglas, Charles Darwin and Steve Jobs. Frederick Douglass was one of the revolutionists that reformed the world while also going through hardships. In 1818, Frederick Douglass was born a slave in Maryland. Douglass learned how to read and write, which at the time was extremely uncommon for slaves. Over the years, Douglass wrote his famous biography, Narrative of the Life of Frederick Douglass, and inspired the nation. In his autobiography, Douglass wrote about growingRead More Fredrick Douglass Essay1355 Words   |  6 PagesFrederick Douglass, an abolitionist who altered Americas views of slavery through his writings and actions. Fredericks life as a slave had the greatest impact on his writings. Through his experience as a slave, he developed emotion and experience for him to become a successful abolitionist writer. He experienced harsh treatment and his hate for slavery and desire to be free caused him to write Narrative of the Life of Frederick Douglass. In his Narrative, he wrote the story of his miserableRead M oreNarrative Of Life Of Frederick Douglass1271 Words   |  6 Pageslegs† This is one of many famous quotes by Frederick Douglass that illustrates that no dream or hope can be achieved without any action. In his autobiography Narrative of Life of Frederick Douglass, he outlines his life as a slave and his journey towards freedom through his desire for education. In Narrative of Life of Frederick Douglass, an American Slave, the story expresses repression that slaves experienced through Douglass’s related experiences as a slave. The obstacles that Douglass conquers toRead MoreThe Narrative Of The Life Of Frederick Douglass1485 Words   |  6 Pages2015 Slaves Breaking The Narrative of the Life of Frederick Douglass was an autobiography written by Fredrick Douglass himself. There are tons of books written about slavery, but this narrative is one of the first accounts written by an actual slave. Douglass talks about the horror stories behind the lives of many slaves. Douglas’s father was a slave owner and his mother was a slave named Harriet Bailey, which means Douglass was born biracial. Within the autobiography he talks about life as a slaveRead MoreFrederick Douglass Should Be Considered A Maryland State1471 Words   |  6 PagesFrederick Douglass should be considered a Maryland State Author despite the deplorable societal conditions that constrained lives of African-Americans. Frederick Douglass managed to rise above them, and ascended from the society’s lowest conditions of slavery and racism, to become an important, and a strong proponent of change in the ancient American society. Because of his enthusiasm to work towards achiev ing change for himself and for society, he has received tribute of admiration from various

Donner Party Jonathan E Free Essays

Their plan was to move to California, acquire cheap land where e they could reap he benefits of rich soil and good climate that Springfield Illinois did not Provo De them. The journey to California was the beginning of a new life for The Donned party and for many others. The move westward worried many people because of the possible encounter with aggressive Indians, however the Indians should not have been their main worry. We will write a custom essay sample on Donner Party Jonathan E or any similar topic only for you Order Now Uniform neatly the decision to follow a faulty guide westward to California led these travelers into challenge gees that they could not overcome. The Donned Party’s emigration west was marked as one of the most catastrophic journeys in the history of westward expansion. The Donned Party story began with a plan to move to California along the Oregon trail (the safest route) until reaching Hast inns cutoff where they began the dangerous trek towards California resulting in death and suffer ring until the rescue approximately one year later. Espanola 2 James Reed and the Donned Brothers decided that they were going to leave S predefined Illinois and travel to California with their families leaving behind a prosperous life (Lavender 3). Their plan was to follow a guide called â€Å"The Emigrants’ Guide to Oregon and C laboring† by Langford W. Hastings that will lead them to California using the shortcut know as the Hastings Cutoff, this would shorten the trip by three hundred miles (V. Murphy 19). In order to make this trip possible they needed to prepare themselves with food, supplies, suits blew clothing and method for transportation. James Reed created a luxurious wagon that was known as the â€Å"Pioneer palace car† due to his experience in furniture making. The wagon was equipped with a stove, beds and had ample space to bring supplies in order to make the trip comfortable and homelike (Clamor 21 They also brought with them oxen’s, steers and horses to facilitate trans rotation and cows to provide milk. Enough supplies were gathered to get them through the first WI enter in California which they thought would take them six months (V. Murphy peg 2). Young men who wanted to go to California but could not afford it, known as Teamsters, were hired to do the hard work of walking beside the oxen’s for the entire trek. Their job was to care for oxen an d in return they were given food and space in the wagon to sleep (Lavender 13). Everybody ha ad role on this journey. Women were to cook, look after children and do laundry. The men h united, steered and maintained the wagons and cared for the animals. Ready to go, the three fame ices set out for the west on April 16, 1846 not knowing the challenges that they would face. The Donned Party arrived at their first destination on May 1 1, 1846, at Indeed emended Missouri, where they, along with everybody else moving west, would find the Oregon and California Trails. This was the beginning point for travelers going west, even b jack in 1843 when the first wave of emigrants went west (B. Brooke). There they met up with anon there family Espanola 3 traveling to California, the Breed family, and together they hurried to catch up to the other travelers ahead of them destined for California. After forty fives days of travel through changing climate that was troublesome for the emigrants they arrived at Fort Laramie, a famous Indian trading post. They realized that the further west they traveled they encounter De more climate changes such as: infrequent rains, electric storms, dry sand dust and hot suns whine, that would make travel more difficult for the emigrants. The travelers, despite small prop elms along the way, seemed excited to reach new territory. At Fort Laramie they were please .NET greeted by Indians from the Sioux tribe and were able to finally take a rest from the journo eye and even elaborate Independence Day, then â€Å"America was turning seventy years old†. H ere James Reed came across an old friend, James Clammy, who had crossed the shortcut Hast nag’s mentioned in the guide, but said that it was dangerous and that travelers should avoid cross sing that terrain. He recommended that people follow the know terrain of Fort Hall road that went northwest to California (Lavender 1824). Reed stayed focused on taking the shortcut because SE he felt the group could do so just as they had done making it to Fort Laramie from Index endurance, MO with its obstacles. The wagon party voted to take the shorter route and elected Ego GE Donned the leader, the group from here on out was known as the Donned Party. Fort Bride gear was the final stop, before Hastings Cutoff, for the party to stock up on supplies, repair wag ones and purchase more livestock. They had reached the point of no return. On July 31 SST the part y set out on the dangerous unknown trek southwest following the guide book’s shortcut that not even the author himself had crossed. From here on The Donned Party would find most of their troubles that events ally led them to tragedy. The first challenge they came across, in what was to be a see ounce Of several Espanola 4 starters, was at the base of Weber Canyon. That day, August 6th 1846, the D owner party found a letter from Hastings telling them that the trail was very dangerous and to w tit for him to return in order to guide them through another route (Clamor 53). Hastings did not d o as he promised on the note, so James Reed decided to travel ahead and find him for a solution. When James Reed spoke with Hastings he told him to avoid the canyon trail, recommended in hi s guide book, due to the narrow walls that would not allow wagons to pass . Hastings pointed oh t to the distance a route that the Donned party should take. Once again, the decision to follow H castings directions failed them. They went off into new terrain, uphill’s that were practically impose Siebel to ascend. What was supposed to take a week, took them one month (V. Murphy 20). The e Donned Party and their oxen, exhausted from the trip, arrived at the Great Salt Lakes on August 22, 1846. There they found another letter from Hastings stating that the trek across the salt d assert was forty miles and it would take them two days and TV nights to cross. Proving Hastings in correct again, the trip actually took them five days to cross resulting in a shortage of supplies, d hydrated men and oxen, and wagons left behind. The extreme climate Of the desert also took an impact on the party (Clamor). On September 26th, knowing they did not have enough supplies to r each California, they arrived at the Humboldt River where Hastings cutoff met with the old trait l. In fact, the shorter route was 1 25 miles longer than the old route. Video Having fallen be hind they were desperate to reach the Sierra Nevada mountains in order to get to California before the winter. October 1 6th they arrived in Truckee at the base of the mountains where they soon realized they came too late because a harsh winter had come. The Donned Party had travel De 2500 miles over a seven month period with only 1 50 more miles to Setters Fort, their final deist nation (R. Burns DVD). The winter snow forced them to set up camp at Truckee Lake, now know win as Donned Espanola 5 Lake, where they would spend the entire winter. Some members of the group tried to cross the mountains a few times but were unable due to the weather conditions. The WI enter brought heavy snowstorms trapping the members at Don newer Camp. After killing the last of t heir animals for food they began to eat materials that did not provide them with the nutrition added to survive the winter. It was noted that they ate twigs, bark, leaves, bones, and even boil De the leather from shoes to eat (Clamor 96). Many began to die from malnutrition and extreme c old conditions as the winter went on. In this time of extreme desperation the people had to rest rot to cannibalism for survival. They marked the flesh so that no one had to eat the meat of their own kin. The people were in a dire situation of starvation and delirium. December 26th ma irked the first day that they ate a human, the dead body of Patrick Dolled was cut apart and coo ked on a the fire (Clamor 108). By January 1847 California had become territory of the United states after the defeat of the Mexicans. James Reed, who had separated from the group months back, was able to gather men and form a rescue party to relieve those at Donned Camp. January 31 SST t he first rescue team set out for Donned Camp arriving on February 7th. They were shocked at the s eight of death and famine people. The completed rescue of those at Donned Camp required a t total of four rescue teams, the camp was evacuated by April 17th 1847. Of the original Donned pa arty that consisted of 87 members, 46 of them had survived. The entire Reed and Breed family s arrived however the Donned family was not as fortunate. Both Donned brothers had perished at Donned Camp during the dreadful winter, the only ones that survived were two of the Don ere children. This tragic story of the Donned party was said to be a part of the American Dry am. â€Å"An American dream that has nightmares attached to them, and for many results d in disaster† video. Espanola 6 Like many others the Donned Party followed a movement where people were encouraged to go west and settle in foreign land. Many thought this travel to be a new adventure but for the Donned Party it turned out to be the last trip of their lives, never reaching thee r dreams of a new life in California. How to cite Donner Party Jonathan E, Papers

How far does Macbeth fit the dramatic model of a tragic hero Essay Example For Students

How far does Macbeth fit the dramatic model of a tragic hero ? Essay Shakespeare wrote the play Macbeth building up some relation with the reality in it. To introduce the historical context, this play has been written in 1606 while the reign of James 1st of England. This King was preceded by Queen Elisabeth. In the play, two characters are compared to her: Duncan, because she had the habit of gracing her favoured Nobleman just as Duncan graces Macbeth, and Macbeth, because she was ruthless, just as he is. As for James 1st of England, he wrote a book about witchcraft, called Daemonology. As a boy, he had been told many times of how his family descended from Banquo. In 1606, he watched a performance of Macbeth and was very pleased. All of this to say that when writing this play, Shakespeare had it well adapted to the historical context. Macbeth is seen as a dramatic character because he has got the attributes needed to be a tragic hero. For this, there are several important points: the character must have a high stature; indeed Macbeth is a nobleman, a Thane: â€Å"I know I am Thane of Glamis† (I, iii p.7), he must commit an act which will begin his downfall; Macbeths downfall starts when he kills King Duncan in Act II scene ii, and he must die in or at the end of the play; which is the case in Act V scene viii â€Å"Macbeth slain†. Macbeths ambition to become King leads him to fit the dramatic model of a tragic hero. It makes him move from a nobleman to an evil and violent character. But this ambition wouldnt be as imposing if he hadnt meet the three witches; indeed their prophecies pushed this ambition forward and made him start to kill. The murders Macbeth commits appear in Act II scene ii and in Act III scene iv. This first one is of course King Duncans murder. Macbeth commits this murder by himself, with the help of Lady Macbeth for some little mistake at the end. Before and after the crime, hes very tense and anxious. He is especially terrified by the blood: he imagines that by washing the blood of his hands they â€Å"will rather the multitudinous seas incarnadine, making the green one red†. The vocabulary he uses belongs to the lexical field of murder: â€Å"daggers†, â€Å"blood†, â€Å"dead†, â€Å"murder†. All of this shows this scene is one of the most important ones of the play. For the second crime, Macbeth engages murderers to kill Banquo. He doesnt tell his wife, what will scare and derange her; this is shown by the change of the length of her lines between the beginning and the end of the scene. We also notice a lot of pauses. These suggest thoughtfulness. This scene is also full of images; Macbeth refers to the body, blood and to animals: â€Å"Thy bones are marrowless†, â€Å"Thy blood is cold†, â€Å"Russian bear, The armd rhinoceros, or th Hyrcan tiger†, â€Å"If charnel-houses and our graves must send those that we bury back our monuments shall be the maws of kites†. These images also contribute to this stressful atmosphere. So his ambition and the murders he commits seem to make him turn mad, which shows clearly that this is his downfall. The witches prophecies affected Macbeth and made him curious to why they predicted he would become King. Because of this, Macbeths ambition seemed to be one of his strengths, the other ones being courage and honour, but after he murdered Duncan, it became his fragility. Soliloquies also contribute towards Macbeths dramatic model of a tragic hero. They show his ambition, as well as his plans or intentions. They allow the audience to go through his feelings, then to understand his behaviour and his decisions further. .u8877f77dc62c273de5239d2152382b91 , .u8877f77dc62c273de5239d2152382b91 .postImageUrl , .u8877f77dc62c273de5239d2152382b91 .centered-text-area { min-height: 80px; position: relative; } .u8877f77dc62c273de5239d2152382b91 , .u8877f77dc62c273de5239d2152382b91:hover , .u8877f77dc62c273de5239d2152382b91:visited , .u8877f77dc62c273de5239d2152382b91:active { border:0!important; } .u8877f77dc62c273de5239d2152382b91 .clearfix:after { content: ""; display: table; clear: both; } .u8877f77dc62c273de5239d2152382b91 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8877f77dc62c273de5239d2152382b91:active , .u8877f77dc62c273de5239d2152382b91:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8877f77dc62c273de5239d2152382b91 .centered-text-area { width: 100%; position: relative ; } .u8877f77dc62c273de5239d2152382b91 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8877f77dc62c273de5239d2152382b91 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8877f77dc62c273de5239d2152382b91 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8877f77dc62c273de5239d2152382b91:hover .ctaButton { background-color: #34495E!important; } .u8877f77dc62c273de5239d2152382b91 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8877f77dc62c273de5239d2152382b91 .u8877f77dc62c273de5239d2152382b91-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8877f77dc62c273de5239d2152382b91:after { content: ""; display: block; clear: both; } READ: The True Tragic Hero in Sophocles' Antigone EssayHere is the example of Macbeths soliloquy in Act I scene iii. In the beginning of this monologue, Macbeth â€Å"anticipates a mighty drama†. This shows he knows and he has got an idea of what hes going to do: â€Å"As happy prologues to the swelling act of the imperial theme†. But then some uncertainty comes in for the rest of the soliloquy; Macbeth asks himself questions: â€Å"Why hath it given me earnest of success, commencing in a truth ?†, and some seesaw rhythms express this uncertainty: from â€Å"This supernatural soliciting† to â€Å"Against the use of nature ?†. His state of mind is showed by his way of speaking: he uses an irregular grammar and the meaning of his words is different. We can see this in the quotation â€Å"My thought, whose murder yet is but fantastical, shakes so my single state of man that function is smotherd in surmise†. This soliloquy is important; it actually is Macbeths first soliloquy of the play. It is significant because as Macbeth makes his speech, the audience starts to discover how he thinks, understands and interprets facts and ideas, as other people wont especially use the same way(s) and method(s) of analysing the situations. Uncertainty and doubt is also shown by his vocabulary and the type of phrase he uses. So we notice questions, but also small sentences, small affirmations: â€Å"I am Thane of Cawdor†. The vocabulary he uses is peculiar: â€Å"supernatural†, â€Å"horrible imaginings†, â€Å"fantastical†. It suggests that Macbeth is somewhere else, lost in his thoughts, and therefore, confused and uncertain. So in this soliloquy, which is Macbeths first one, doubt and hesitation are shown by different ideas and by his behaviour as it is strange and unusual. Another important soliloquy of Act IV, scene ii, in which Macbeth reveals his plan, of killing Macduff and his family, to the audience: â€Å"The castle of Macduff I will surprise His wife, his babes, and all unfortunate souls†. When he says this, we feel his plan is all ready for him to execute. This shows again that soliloquies are for Macbeth a way to reveal himself and to communicate with the audience. Lady Macbeth helps Macbeth to fit in the dramatic model of a tragic hero, partly because she was the first one to have the idea of killing Duncan. These two characters have a close relationship; for Lady Macbeths very first speech, she reads a letter her husband, Macbeth, wrote himself. Furthermore, they share a secret that could kill them and they support each other in the difficult moments, like before and after the murders scenes: â€Å"Macbeth leaves the state dinner, suddenly worried by what he us planning to do. But Lady Macbeth stirs up his spirits again†. For example there is Act II scene ii when Macbeth comes back from Duncans murder. In this scene Macbeths and Lady Macbeths dialogue is very rapid. They both speak with short sentences or words. This shows theyre both tense and anxious. This brevity and this rhythm suggest they feel terrible about what theyve just done. It shows theyre dramatic and emotive. For example, when Lady Macbeth answers â€Å"Donaldbain†, we hear silence. In fact, she could have answered by a sentence. But the atmosphere is so stressful that the reader doesnt even expect a long answer. Guilt actually could intensify the drama by creating some uncertainty in the characters minds. We can feel this uncertainty within the numerous questions they ask and the short answers they built: â€Å"As I descended ?† â€Å"Ay.†. The props used, such as the dagger and the blood actually help the actors to build a dramatic situation. Theyre also there to intensify the terror of the atmosphere in this scene because a dagger and blood have a very negative signification; they symbolize murder and death. .u2ac37b2e636c0eb10d6c777468f9eaa3 , .u2ac37b2e636c0eb10d6c777468f9eaa3 .postImageUrl , .u2ac37b2e636c0eb10d6c777468f9eaa3 .centered-text-area { min-height: 80px; position: relative; } .u2ac37b2e636c0eb10d6c777468f9eaa3 , .u2ac37b2e636c0eb10d6c777468f9eaa3:hover , .u2ac37b2e636c0eb10d6c777468f9eaa3:visited , .u2ac37b2e636c0eb10d6c777468f9eaa3:active { border:0!important; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .clearfix:after { content: ""; display: table; clear: both; } .u2ac37b2e636c0eb10d6c777468f9eaa3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2ac37b2e636c0eb10d6c777468f9eaa3:active , .u2ac37b2e636c0eb10d6c777468f9eaa3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .centered-text-area { width: 100%; position: relative ; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2ac37b2e636c0eb10d6c777468f9eaa3:hover .ctaButton { background-color: #34495E!important; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2ac37b2e636c0eb10d6c777468f9eaa3 .u2ac37b2e636c0eb10d6c777468f9eaa3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2ac37b2e636c0eb10d6c777468f9eaa3:after { content: ""; display: block; clear: both; } READ: The speech used is full of double meanings and there are many symbolic features in the play EssaySo in this scene we have an atmosphere which is both tense and guilty and which unveils uncertainty. Then, in the scene that follows, Macduff discovers the murder. Here, Macbeth and Lady Macbeth act and lie to hide their real identity and thus to keep their secret. They do this well, but then Macbeth starts to exaggerate a little his reaction; he uses the initiative and pushes the murder further: â€Å"Who can be wise, amazd, temprate, and furious, Courage to makes love known?†. In the first sentence of this speech, the chiasmus â€Å"wise, amazd, temprate, and furious† accentuates his words and his initiative even more. In Act III scene iv, for Banquos murder, Macbeth doesnt warn Lady Macbeth immediately what disturbs and scares her. This lets us discover Lady Macbeth slightly more by looking at her reaction to the strange behaviour of her husband. And she actually starts to worry about him what proves she cares for him. But we can see she feels excluded from Macbeths latest plans and this may add up some anger to her feelings. In Act V scene v, Macbeth learns about his wifes death. His response to the news is very significant because he really emits the feeling that he doesnt care; his reply starts by â€Å"She should have died hereafter† and this is absolutely the opposite of what the audience expects. Moreover, it is an officer, called Seyton, who tells him Lady Macbeths death, in an aggressive and very direct way: â€Å"The queen, my lord, is dead†. The pronunciation of this officers name, Seyton, remembers Satan who actually represents evil. This gives us the impression that evil in itself comes to give the news to Macbeth and this also suggests that Lady Macbeth went to hell. So we can conclude that nothing but a unexpected reaction and a secondary persona can even make a character like Macbeth more tragic than he already is. The tragic hero Macbeth plays is revealed by three essential points: his character, as well as his wife, Lady Macbeth, and his ambition, involving the three witches. They all help and contribute to the dramatic persona in which he lives, feels and dies.

Organization and Behavior Essay Sample free essay sample

â€Å"Organizational behavior is a field of survey that investigates the impact that persons. groups and construction have on behaviors within organisation for the intent of using such cognition toward bettering an organization’s effectivity. † – Stephen P. Robbins ( Magicman. 2011 ) . An organisation has its ain different types in which are set up to function figure of intents and to run into a assortment of demands. It comes in all signifiers. form. and sizes and considered to hold MOPS. Analyzing Organization and Behaviour enables the approaching directors. which are the concern pupils. to go more competitory and effectual at their hereafter occupations. It is besides an of import construct for any organisation. since it deals with the three determiners of behaviour in an organisation: Persons. Groups. and Structure. Analyzing this construct will assist the organisation to better and alter the persons. groups and organisational behaviour to achieve each ends. Organizational Structure and Culture * Organization does non be independently but is unfastened to. We will write a custom essay sample on Organization and Behavior Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page and in continual interaction with. the broader external environment of which it is portion. * A major determiner of an organization’s construction is its civilization. * The permeant nature of civilization in footings of both external influences and ‘how things are done around here’ and common values. beliefs and attitudes will hold a important consequence on organisational procedures including the design of construction. * The construction of work organisations besides involves the wider context of social constructions and civilizations. 1. 1 Compare and contrast different organisational construction and civilization. As portion of this research. we were informed to detect and measure the public presentation of the two popular fast nutrient ironss viz. : Jollibee and McDonalds. Therefore. the undermentioned diagrams and charts are the consequence of the said rating. Figure 1 Hierarchal Structure of McDo Figure 2 Hierarchal Structure of Jollibee Given the diagrams above. it is clear that both companies have formal organisational constructions. However. there are some differences between them. Explain the differences between two different organisation structures/charts. M2 Both companies are similar in that they do understand and pattern employee authorization although the grade of success may change. The authorization provides the footing for a more participative civilization. Employees are tasked in smaller groups to take on challenge to work out jobs. However. Mcdonalds seems to hold a taller hierarchy than Jollibee’s. This is because of their signifier of concern is said to be franchised and so they have their proprietor operator and a 2 helper directors. It can be besides affected by the civilization created by the American laminitis named. Ray Kroc. It doesn’t mean that Mcdo has a non so good communicating but that’s their position where they think their direction works all the clip. Unlike Jollibee that has a shorter hierarchy. has a better communicating compared to Mcdo’s because it is easy for them to seek and speak easy to the upper an d lower places. It besides tackles less clip to pass on with one another. Second is the span of control. Jollibee has a few span of direction compared to Mcdo. which gives a strong grade of decentalisation within the degrees of its hierarchy. 1. 2 Explain how the relationship between an organization’s construction and civilization can impact on the public presentation of the concern. Figure [ 3 ] Span of Control Impact of Culture and Structure on the public presentation Jollibee’s civilization is said to be a Filipino civilization since it was founded by Tony Tan. It was really originated in the Philippines. hence. the manner of how Jollibee service and handle the clients is really different from others. While Mcdo. has its ain civilization depending on the laminitis that gave influence to its direction. Some Mcdo mercantile establishments abroad have this policy ‘self-service’ that clients have to clean their tabular arraies after repast. where in fact. it is an opposite manner here in the state that being hospitable is nurtured among Filipinos. Based on the construction of both companies. Jollibee has a flatter hierarchy compared to Mcdo. which means that holding a shorter or flatter hierarchy is better in communicating. less clip in seeking one another and most significantly is holding a closer relationship. The higher the hierarchy. the worse communicating it can make and hold a non so close relationship. In decision to this. the impact in the public presentation is rather bad. For illustration. the company has a meeting to discourse about new thoughts on how to better the development of the company. But because of the impact of civilization and construction. there may be some employees who are non are able to fall in the meeting because they belong in the lower degree of the company and merely the leaders have to be in the meeting. This is a kind of bad public presentation because it two caputs is better than one caput. Example of an organisation whose civilization affected its concern public presentation and explains why it happened. M1 The ENRON Company Before registering for bankruptcy in 2001. Enron Corporation was one of the largest incorporate natural gas and electricity companies in the universe. It marketed natural gas liquids worldwide and operated one of the largest natural gas transmittal systems in the universe. numbering more than 36. 000 stat mis. It was besides one of the largest independent developers and manufacturers of electricity in the universe. functioning both industrial and emerging markets. Enron was besides a major provider of solar and air current renewable energy worldwide. managed the largest portfolio of natural gas-related hazard direction contracts in the universe. and was one of the world’s biggest independent oil and gas geographic expedition companies. In North America. Enron was the largest sweeping seller of natural gas and electricity. Enron pioneered advanced trading merchandises. such as gas hereafters and conditions hereafters. significantly overhauling the public-service corporations industry. After a rush of growing in the early 1990s. the company ran into troubles. The magnitude of Enron’s losingss was hidden from shareholders. The company folded after a failed amalgamation trade with Dynegy Inc. in 2001 brought to visible radiation monolithic fiscal finagling. The company had ranked figure seven on the Fortune 500. and its failure was the biggest bankruptcy in American history. ( Advameg. Inc. . 2013 ) But what is the ground why Enron failed? Enron’s executives’ attending was clearly focused on net incomes. power. greed. and influence. They want their employees to concentrate on today’s bottom line and to be cleverer than the competition. These influences created a break-the-rules and win-at-all-cost civilization that resulted in unethical or illegal effects among the company. It was revealed that executives were blow uping the stock monetary value through legion techniques and misdirecting public statement. They even described technological accomplishments of Enron that do non truly be and boasted about the value and fiscal public presentation of the company even though it is non true. Everything was a prevarication and did that deliberately to blow up the stock monetary value merely to gain the money from it and maintain it to themselves. 1. 3Discuss the factors which influence single behaviour at work. Individual Differences at the Workplace Percept – The act or module of groking by agencies of the senses or of the head ; knowledge ; understanding. The manner you see the universe. Attitudes – Are determinates of behaviour because they are linked with perceptual experience. personality. feelings. and motive. Personalities – General: Relatively stable. consistent. and typical set of mental and emotional features a individual exhibits when entirely. or when interacting with people and his or her external environment. Ability – a person’s endowment to execute a mental or physical undertaking. Key Abilities Skills – a erudite endowment that a individual has acquired to execute a undertaking. The ability. coming from one’s cognition. pattern. aptitude. and to make something good ( Alino. 2013 ) PAPAS is the chief factors that affect the behaviour of the people in a certain company. This is where they learn to accept each and everyone’s personalities. attitudes and diversenesss. Figure 4 Individual Differences In add-on to the above. if a pupil is able to depict or flesh out his reply with illustrations or illustrations from the workplace. M3 Since we have already 2 companies. we did non acquire merely the information but besides we observed how they collaborate with one another. how they treat their clients and every bit good as how they manage themselves inside the company. I will be utilizing McDonalds to exemplify their behaviour through numbering their smilings and salutations to their clients. Note: the observation had been done during McDonald’s rush hr which is 4pm-6pm. Besides. the observation merely tackled 45 proceedingss and the smilings and salutations are being counted per group as 5 clients within an estimated 15 proceedingss per group. Shown from the illustration above. McDonalds has a behaviour of smiling and stating Thank you in return to their clients. Second to the highest mark is recognizing new clients as they enter the McDo. This is really normal that you hear one or two crews shouting. † Hi Ma’am/Sir. Welcome to McDonalds† but it did non turn to be their highest mark based on the illustration above. Last. which is McDonald’s lowest mark is their behaviour of non offering their new nutrient or drinks. They may hold their best service to their clients but they besides have this deficiency of communicating with them. I included the offering count thing because this is what I have observed besides in Jollibee. But in the existent concern universe. non everything about a certain direction is perfect. There will ever be a small job because of the employee’s indifference and diverseness. 4. 1 Explain the nature of groups and group behaviour within organisations. Work group A group that interacts chiefly to portion information and to do determinations to assist each group member perform within his or her country of duty. A group has this ability of sharing each other’s information but non making his/her occupation. They work together with their accomplishments and endowments on how to come up with their aim. They frequently attention and make the occupation within their country of duty merely. But overall. they have merely one end to run into even they have different duties. If pupil is able to place. justify. and differentiate McDonalds and Jollibee whether this is a group or a squad. D1 Jollibee as a Team Harmonizing to Jollibee. they have this household civilization wherein they are close with each other. Even though sometimes they encounter some jobs. the director has to be informed about that and so they will hold this guidance where the regulations and ordinances are being applied to the employees. This is where the director implies his leading manner which is being paritipative. He wants to cognize the job and they storm each other to work out the job. They besides interact with each other by holding a productive meeting and besides to discourse their end. which is harmonizing to the selling forces. â€Å"Alagang Pinoy† is our end to please and fulfill our clients. They besides consider their relationship as a â€Å"Team† because they help each other and give full attempts to better their quality. efficiency. and the work direction. This is true because they normally have originative meetings where they treat themselves as a household. Besides. everyone works with h is/her fullest merely to run into their ends. McDonalds as a TeamHarmonizing to the Restaurant Manager. â€Å"McDonald’s end is to function the Filipino community by supplying great savoring nutrient and most relevant client delectation experience† . They besides consider themselves as a â€Å"Team† because they work hard. join forcesing with other occupations merely to fulfill the clients. However. if some jobs occur. the director will decidedly stand out and give meetings. This normally happens monthly to them with every nucleus group. They besides interact as a household that they besides have a stopping point relationship even though they have different personalities. The employees have to reflect themselves with the regulations and ordinances of the company. The Restaurant Manager besides said that they normally asses its crew members by holding a public presentation reappraisal every 3 months and 6 months. From this scenario. it already speaks how they work as a squad and with the director who do the o ccupations on manus with the employees. 4. 2 Discuss factors that may advance or suppress the development of effectual teamwork in organisations. Work TeamA group whose single attempts consequence in a public presentation that is greater than the amount of the single inputs. Figure [ 5 ] Team Effectiveness Clasp Goals – gives way and committedness within the direction. Roles – gives lucidity and integrating to the people of the company. Interactions – gives trust within the employees and so their relationship is tight and there is coherence. Procedures – gives the system and invention to the employees so that they would be guided in the right procedures. Leadership Styles – gives inspiration and authorization to everyone to cognize in what manner they can be productive and can take to understanding each and everyone’s accomplishments. In add-on to this. there is besides a procedure wherein a squad formation has phases to develop and ensue with a good treatment. Forming Ramping Norming Performing Team-Development Model was invented by Bruce Tuckman ( 1965 ) . who suggested squad formation moves through four phases ( he added another phase ‘Adjourning’ in the 1970s ) . †¢ Set unrealistic ends †¢ Rely on merely one person’s experience and thoughts†¢ Resist working together†¢ Make small advancement†¢ Compete for control Get to cognize the undertaking and one another†¢ Learn each other’s accomplishments and outlooks†¢ Test each other’s committedness and attitude†¢ Begin to specify undertakings and functions†¢ Focus on symptoms and jobs non related to the undertaking †¢ Make advancement toward the end with velocity and efficiency†¢ Work together to name and get the better of obstructions†¢ Use feedback to do alterations†¢ Find ways to continuously better how they work together Have some trouble. but are doing advancement toward making the end†¢ Use each other’s thoughts†¢ Give and have constructive feedback†¢ Set. and normally follow. squad land regulations and norms†¢ Value person differences Figure [ 6 ] Tuckman’s Stages of Team Formation If pupil is able to take duty for pull offing and forming activities. eg. Arrange an interview or a study questionnaire is conducted with squad members ( at least 2 ) necessitating be aftering A ; managing and organisation ( supported with grounds ) . ( D2 ) | Figure [ 7 ] Interview at McDonalds Figure [ 8 ] Interview at Jollibee 4. 3 Evaluate the impact of engineering on squad operation within a given organisation. The impact of engineering on squads is the new forms of work. affects formation and construction of groups. It will act upon where and how people interact. The chief intent of engineering is to do the work easier. simpler and non clip devouring for every company. It is non merely helpful ; it is besides quotable and is better in doing merchandises. The advantage of engineering in McDonalds is to work easy within a short period of clip. They have cashier Po. where the teller presses the orders of the clients which is recorded together with the stock lists. Second is the bill of fare board where the list of dish is posted with monetary value. This will assist the clients to take easy their preferred nutrient while waiting in the line. Next is the talker from the thrust thru. This is a good manner of selling because non all clients have the clip to dine in but to order thru drive-thru. It’s more accessible and faster than taking your order indoors. But these engineerings sometime s vary due to some proficient jobs. The talker used in drive-thru is non that sufficient in acquiring the orders from the clients ; it is non that clear plenty because the crews indoors do non hear clearly the orders and sometimes jerky. This besides consequences misconstruing between the crews and clients. Bettering public presentation by following engineering As clip base on ballss by. engineering besides changes. To better the company. new public presentation prosodies should be applied. I would propose a touch screen method where the possible clients ( specifically to those who have recognition cards ) will be able to order their nutrient and merely pay through recognition cards afterwards. This could be convenient and suiting to everyone that can do the mean dealing of three to four seconds faster for each client. Furthermore. the company will non hold to pay the cashier’s wage. alternatively they will merely utilize touch screen computing machines. In add-on to this. I will besides propose a construct of â€Å"service with smiling all the time† within the employees. In footings of engineering. I would propose a CCTV camera concentrating the crews to demo if they are smiling to the clients. If they do smile. there is this soft and smooth melody coming out from the camera that uplifts the crews’ assurance and show t hat they are being recognized. Showing a positive personality from the crews will besides convey out the positive mentality from the clients. Bibliography Advameg. Inc. ( 2013 ) Enron Corporation – Company Profile. Information. Business Description. History. Background Information on Enron Corporation. [ Online ] . Available: hypertext transfer protocol: //www. referenceforbusiness. com/history2/57/Enron-Corporation. hypertext markup language [ 13 February 2013 ] . Magicman. J. ( 2011 ) What is Organizational Behaviour and its Definition? . 27 April. [ Online ] . Available: hypertext transfer protocol: //expertscolumn. com/content/what-organizational-behaviour-and-its-definition [ 1 February 2013 ] . WordPress 3. 5. 1 ( 2013 ) Why Did Enron Go Bankrupt? . [ Online ] . Available: hypertext transfer protocol: //www. whyguides. com/why-did-enron-go-bankrupt. hypertext markup language [ 7 February 2013 ] .

Pepsi Corporation History and Major Problems Essays

Pepsi Corporation History and Major Problems Essays Pepsi Corporation History and Major Problems Essay Pepsi Corporation History and Major Problems Essay I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern, North Carolina, USA in 1896. Caleb Davis Bradham, a pharmacist, owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time, Bradham’s store also housed a soda fountain. Here, Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28, 1898, Bradham invented a new recipe, blending kola nut extract, vanilla and â€Å"rare oils. This soda drink, initially known as Brad’s Drink, gathered so much popularity not only for its delicious and refreshing taste but people believed it helped them by aiding digestion and boosting their energy. Bradham likened the effect to digestion to the enzyme pepsin, even though it was not used as an ingredient. By combining the terms pepsin and cola, Bradham renamed his recipe Pepsi-Cola. Pepsi’s early growth was less significant than that of Cokes, and its real stre ngth as a competitor to Coke began after became CEO in 1950, a time when Pepsi was nearly bankrupt. Bradham was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to beat Coke (, 2003). Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W. W. I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. It suffered several years of losses before it was sold to Loft Inc. , a giant candy company. Loft was what Pepsi was waiting for. The company began to regain its former success. 1936 saw the formation of Pepsi Limited of London, and in 1938, the Pepsi logo was trademarked in the Soviet Union. The company sold the drink in 12 oz. bottles and launched the advertising campaign of Twice as Much for a Nickel. In 1993, Pepsi-Cola found itself in a crisis situation when a man in Tacoma, Washington claimed he had found a syringe inside a can of Diet Pepsi. Soon after the story hit the news, claims surfaced all over the country. People claimed to find objects from bullets to crack cocaine vials. Pepsi-Cola knew that the foreign objects had been inserted by people outside the company who had tampered with the product. Pepsi-Cola decided to use a defensive strategy, claiming its innocence in the matter. Proving the company’s innocence would be pivotal in protecting further damage to Pepsi-Cola’s brand name. Pepsi employed a variety of strategies to deal with the problem. PepsiCos India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the Bureau of Indian Standards. PepsiCos usage of water was the subject of controversy in India in the early and mid 2000s in part because of the companys alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. Pepsi-Cola came to the Philippines through John Clarkin, a native of Minnesota, USA, who came with the American forces at the close of World War II. On October 16, 1946, Clarkin acquired a franchise to bottle Pepsi in the Philippines. He consequently founded the Pepsi-Cola Bottling Company of the Philippine Islands Ltd. and became its president and general manager. As of January 2012, 22 of PepsiCos product lines generated retail sales of more than $1 billion each,and the companys products were distributed across more than 200 countries, resulting in annual net revenues of $43. 3 billion. Based on net revenue, PepsiCo is the second largest food beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. II. MAJOR PROBLEMS 1. COMPETITORS â€Å"Pepsi’s early growth was less significant than that of Cokes, and its real strength as a competitor to Coke began after someone became CEO in 1950, a time when Pepsi was nearly bankrupt. Bradham was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to beat Coke (, 2003). Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. 2. FINANCIAL PROBLEM/BANKRUPTCY â€Å"In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W. W. I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradh am with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. 3. PUBLIC RELATIONS CRISIS â€Å"In 1993, Pepsi-Cola found itself in a crisis situation when a man in Tacoma, Washington claimed he had found a syringe inside a can of Diet Pepsi. Soon after the story hit the news, claims surfaced all over the country. People claimed to find objects from bullets to crack cocaine vials. Pepsi-Cola knew that the foreign objects had been inserted by people outside the company who had tampered with the product. Pepsi-Cola decided to use a defensive strategy, claiming its innocence in the matter. Proving the company’s innocence would be pivotal in protecting further damage to Pepsi-Cola’s brand name. Pepsi employed a variety of strategies to deal with the problem. † 4. SAFETY STANDARDS â€Å"PepsiCos India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the Bureau of Indian Standards. 5. WATER USAGE â€Å"PepsiCos usage of water was the subject of controversy in India in the early and mid 2000s in part because of the companys alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. †